Why current patients are more valuable than new patients

Mar 5, 2019 11:26:32 AM / by Legwork

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Which is more valuable: a new patient, or a patient you've seen before? This isn't a trick question; like most dentists, you're probably trying to bring as many new patients as you can fit in your schedule. But in practice, the best way to find those new patients is by reaching out to the patients you've already seen.

 

If practice growth is your goal, then your current patients are more valuable than new patients. Here's why.

 

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Word-of-mouth referrals and how to ask for them

Feb 28, 2019 3:10:21 PM / by Legwork

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Word-of-mouth referrals are a reflection of patients having positive things to say about you. When patients have a great experience they’re more than willing to talk about it, and that enthusiasm can help you grow your practice.

 

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How your dental practice can turn web visitors into new patients

Feb 22, 2019 2:56:37 PM / by Legwork

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So you have a website for your practice. That’s great, because 97% of patients prefer to visit a website for information about dental practices rather than making a phone call. Here’s the kicker: every one of those visitors to your website represents a potential new patient for your practice. But it’s a challenge to turn those web visitors into leads.

This is big problem many dental practices face; we frequently get asked questions like “how do I get web visitors to schedule an appointment?” What’s our recommendation? Well, to maximize the potential of your website, you need web assessments.

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3 Ways to Get More Dental Patients From Your Website

Feb 20, 2019 2:48:05 PM / by Legwork

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Bringing visitors to your dental practice website is a challenge already. But traffic alone isn’t what you’re looking for in the first place; you want those visitors to engage with your site by scheduling an appointment or becoming a lead. Getting a web visitor to perform an action you want is called “conversion,” and it’s one of the most difficult aspects of online marketing.

To make sure your website is contributing to your practice growth, here are 3 things to look for in a website that will help drive conversions.

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Must-Have Features for a Successful Dental Website

Feb 15, 2019 3:33:57 PM / by Legwork

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A visit to your dental website is often the first meaningful interaction a potential new patient has with your business. It’s your virtual front office that needs to be inviting and useful for existing patients and potential leads alike.

But time and time again we come across dental websites that are, in essence, a shrine dedicated to the doctor of that practice. Unless your dental practice is actually a meeting ground for a secret society (if so, ignore this article) this style misses out on the potential growth your site can provide.

There's a lot of information out there regarding what makes a good website and what doesn't. It can be overwhelming, especially given that much of the advice out there doesn't apply to dental websites. Dentistry is a very particular niche, requiring a special approach to web design not applicable to any other industry.

Here are the things you should pursue for when looking to build a dental website for your practice.

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Is your website a useful tool or just a glorified brochure?

Feb 12, 2019 6:12:26 PM / by Legwork

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Your dental website is a place for your practice to have meaningful interactions with existing patients and potential new patients alike. It's often the site (pun intended) of the first interaction your patients have with your business. With that in mind, it may seem obvious that your dental website should be a powerful tool that works hard for you.

 

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