Generational Communication Preferences

Mar 22, 2018 8:03:00 AM / by Legwork

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Reaching Your Patients on Their Terms  

Technology has certainly made it easier for dental practices to communicate with patients in a myriad of ways. From the immediacy of text messaging to old fashioned snail-mail and everything in between, practices get to choose the methods for getting messages out there. Ideally, in ways that are also convenient for the practice.

Having plenty of options is great because it makes it easier to reach the vast majority of the patient base. However, no two patients are exactly alike and each prefers (and responds to) different types of communication.

So what is the best channel to communicate with your patients? Trick question, the answer is all of them. 

Demographics Drive Communication Preferences  

When we think about communication channels, segmenting communications by generations makes a lot of sense. Research tell us what the particular demographics prefer and it's just of a matter of putting that information to use.

Millennials, having grown up with technology, prefer texting over answering a phone call, which feels foreign to them. That said, a study from the United States Postal Service showed millennials are far more likely than non-millennials to read and engage with direct mail.

Fortunately, the other generations are not as complicated, though they do have preferences of their own. For example, most baby boomers have cell phones but prefer a call over a text. Generation X on the other hand, comfortably responds to text or email. 

 

Not sure which generations are which? Here's how they are define by Pew Research Center:

 

Legwork Does The Heavy Lifting For You. 

It goes without saying, it's hard keep up with all the generational preferences. Not to mention any personal preferences that don't match the rest of the age group.

With Legwork’s PRM Software, our fallback technology makes it easy to communicate with patients in the ways they prefer. Having the flexibility to use multiple channels of communication increases the practices' ability to reach more patients more often.

With unlimited usage of text messaging, emails and automated voice calls, you will never be charged for the number of messages you send - which means better communication without the overhead. (Note - there is a nominal charge for postal).

It’s important to consider what form of communication patients prefer in any form of communication.. Here at Legwork, we’ll arm you with powerful communication tools so that you can deliver the right message, in the ways people prefer.   

Topics: Patient Experience, Dental Practice, Dental Patient, Patient Management Software, Personalized Dentistry

Legwork

Written by Legwork

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