A visit to your dental website is often the first meaningful interaction a potential new patient has with your business. It’s your virtual front office that needs to be inviting and useful for existing patients and potential leads alike.
But time and time again we come across dental websites that are, in essence, a shrine dedicated to the doctor of that practice. Unless your dental practice is actually a meeting ground for a secret society (if so, ignore this article) this style misses out on the potential growth your site can provide.
There's a lot of information out there regarding what makes a good website and what doesn't. It can be overwhelming, especially given that much of the advice out there doesn't apply to dental websites. Dentistry is a very particular niche, requiring a special approach to web design not applicable to any other industry.
Here are the things you should pursue for when looking to build a dental website for your practice.