Picture this: someone who lives within walking distance of your dental practice receives your high-quality, visually-appealing flyer in the mail...and tosses it directly into a recycle bin. Now imagine a website visitor downloads your Ebook “How to Get Cleaner Teeth”... only to unsubscribe from all your email lists after receiving a promotional message for your family dental services.
You have a beautiful waiting room, a comfortable office, a friendly staff and top-tier equipment. Building your patient experience is vital for the growth of your practice. Patients who are nurtured and comfortable during their visit at your office will feel good about their time with you and therefore more likely to review and recommend your practice to others.
But did you know that the patient experience begins well before the patient even steps foot in your practice? In practice, it starts on their first contact with your practice. Are you doing enough to make those first steps positive ones?
Which is more valuable: a new patient, or a patient you've seen before? This isn't a trick question; like most dentists, you're probably trying to bring as many new patients as you can fit in your schedule. But in practice, the best way to find those new patients is by reaching out to the patients you've already seen.
If practice growth is your goal, then your current patients are more valuable than new patients. Here's why.
Word-of-mouth referrals are a reflection of patients having positive things to say about you. When patients have a great experience they’re more than willing to talk about it, and that enthusiasm can help you grow your practice.
So you have a website for your practice. That’s great, because 97% of patients prefer to visit a website for information about dental practices rather than making a phone call. Here’s the kicker: every one of those visitors to your website represents a potential new patient for your practice. But it’s a challenge to turn those web visitors into leads.
This is big problem many dental practices face; we frequently get asked questions like “how do I get web visitors to schedule an appointment?” What’s our recommendation? Well, to maximize the potential of your website, you need web assessments.
Bringing visitors to your dental practice website is a challenge already. But traffic alone isn’t what you’re looking for in the first place; you want those visitors to engage with your site by scheduling an appointment or becoming a lead. Getting a web visitor to perform an action you want is called “conversion,” and it’s one of the most difficult aspects of online marketing.
To make sure your website is contributing to your practice growth, here are 3 things to look for in a website that will help drive conversions.
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