Legwork Blog

Word-of-mouth referrals and how to ask for them.

Posted by Brandon Wagoner on Apr 16, 2018 1:29:56 PM

More than anything else, word-of-mouth referrals are a reflection of patients having a great experience with your practice. When patients have a great experience, they are more than willing to talk about it and practice growth naturally follows.

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Topics: Patient Experience, Dental Practice, Patient Reivews, Dental Practice Growth, Patient Referrals, Referral Marketing, Word-Of-Mouth Referrals

Great Web Experience Goes Hand-In-Hand With a Great Patient Experience to Grow Your Referrals.

Posted by Brandon Wagoner on Apr 10, 2018 8:47:49 AM

Go back a few decades and running a dental practice was a little simpler. SEO didn’t exist and neither did the internet. Prospective patients weren’t comparison shopping dentists and weren’t determined to find the best dentist within just a few  miles.

Today, things are competitive, smarter and high performance. To get a new patient in the door, all the boxes need to be checked. Come up short on any one detail or fail to match the latest online trends and patients pass up your practice for another that's just a click away. 

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Topics: Patient Experience, Dental Practice, Patient Reivews, Dental Practice Growth, Patient Management Software, Dental Practice Marketing, SEO Dental Websites, Dental Software Ecosystem, Integrated Dental Software, Automated Practice Communications, Dental Patient Experience, All-In-One Dental Software

5 Incredible Benefits of Going All-In-One with Legwork PRM

Posted by Brandon Wagoner on Apr 6, 2018 12:58:35 PM

1. Cost Savings

At Legwork, we believe in transparency, so here it is - you can have the full Legwork PRM suite and an SEO optimized, mobile-first website for $499 / month. Why would we do such a thing? It's simply Legwork keeping our promise of 'Best Price.'

 

2. One Rockstar Support Team

Have a question? Need help? Want to make a change on your website? There is only one number to call, it's 1-877-311-4690. 

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Topics: Patient Reivews, Dental Practice Growth, Patient Management Software, Dental Practice Marketing, SEO Dental Websites, Mobile-First Website, Dental Software Integration, Dental Software Ecosystem, Automated Practice Communications, Best Price for Dental Software, All-In-One Dental Software

Google Announces the Switch to Mobile-First Indexing. What Does This Mean for Your SEO?

Posted by Brandon Wagoner on Apr 4, 2018 11:45:00 AM

For anyone less familiar - indexing is the snapshot of your website that Google records for future reference in search optimization. Google has just announced that they have started recording just the mobile-version for many websites.

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Topics: SEO News, Mobile-First Indexing, SEO Dental Websites, Mobile-First Website

One Size Doesn’t Fit All: Demographics in the Digital World

Posted by Brandon Wagoner on Mar 26, 2018 8:02:00 AM

Before the internet was a part of our everyday lives, demographics consisted of the basics: age, gender and location. Marketing strategies involved using the “best guess” approach to hit the right demographic, focusing primarily on where the consumer was physically at.

In today’s world of digital marketing, demographics in the dental industry have become much more complex and specific to the individual. More complexity creates challenges but it's also really great news!

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Topics: Patient Experience, Dental Patient, Patient Reivews, Dental Practice Growth, Patient Referrals, Patient Management Software, Personalized Dentistry

Generational Communication Preferences

Posted by Brandon Wagoner on Mar 22, 2018 8:03:00 AM

Reaching Your Patients on Their Terms  

Technology has certainly made it easier for dental practices to communicate with patients in a myriad of ways. From the immediacy of text messaging to old fashioned snail-mail and everything in between, practices get to choose the methods for getting messages out there. Ideally, in ways that are also convenient for the practice.

Having plenty of options is great because it makes it easier to reach the vast majority of the patient base. However, no two patients are exactly alike and each prefers (and responds to) different types of communication.

So what is the best channel to communicate with your patients? Trick question, the answer is all of them. 

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Topics: Patient Experience, Dental Practice, Dental Patient, Patient Management Software, Personalized Dentistry

4 SEO Tips For 2018

Posted by Brandon Wagoner on Mar 19, 2018 8:03:35 AM

 There were many changes in 2017 and that applies to your SEO and marketing strategies, too. Now is the best time to look at your marketing strategy and how your website utilizes search engine optimization..

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Topics: search engine optimization, website conversion strategy, prospective patients, Dental Practice, Dental Patient, Patient Referrals

Set Your Practice Apart With Better Patient Experience

Posted by Brandon Wagoner on Mar 15, 2018 7:30:00 AM

Office culture is what sets the non-verbal tone for the whole patient visit - it's what determines how you make a patient feel when you are treating them. These cues and others have just as much, if not more, impact on the patient experience than the tools used for treatment.

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Topics: Patient Experience, Dental Practice, Dental Patient, Patient Reivews, Dental Practice Growth, Patient Referrals, Dental Practice Culture

Let’s Get Real. Patients Don’t Choose Dentistry Like They Choose Toasters.

Posted by Korey R. Korfiatis on Sep 7, 2017 6:27:37 PM

We know we’re stating the obvious when we say how much the internet has changed the way consumers shop. We can buy virtually anything we want or need with a few clicks from just about anywhere, anytime. Whether searching for live lobsters, patio furniture, socks or batteries, we buy a myriad of products for our everyday lives when shopping online.

But what about shopping for services such as an insurance company, a cardiologist, an attorney, or…a dentist?

In this article, our 3rd in our series of Google rankings and SEO, we will change your perception of how consumers ultimately choose a dentist, and what you can do to increase the probability that they’ll choose you. 

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Topics: search engine optimization, dental websites, website conversion strategy

Does SEO Even Matter Anymore?

Posted by Korey R. Korfiatis on Sep 1, 2017 5:59:03 PM

 

Remember the Rubik’s Cube? The Simon Says

memory game? The theory behind solving these puzzles was simple: follow the pattern correctly and solve the puzzle. At one point in time, SEO was based on the same premise. If you checked all of the “boxes” on your SEO plan, your website would move up the rankings.   

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Topics: search engine optimization