Legwork Blog

Toss the Floss? Not So Fast

Posted by Greg Grillo on Sep 27, 2016 10:14:55 AM

If we chose our habits based on the latest headlines, we’d be caught in lurching chaos.  One day we’d be popping Vitamin D, and throwing it out the next. In the 24/7 news storm driven by social media, midnight bloggers, and major news outlets, a flood of conflicting reports fill the insatiable demand for information. Now, even the credibility of flossing can’t escape controversy.

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Topics: oral health, flossing

SEO is out.  Conversion is alive and well!

Posted by Korey R. Korfiatis on Mar 11, 2016 3:34:34 PM

Did you know that nearly every industry, outside of dental, now considers search engine optimization (SEO)to be worthless? That’s right, it’s a complete waste of money. Now, don’t get me wrong. It’s still very important to optimize your online presence. But rarely should it be done in the way the resident dental marketing expert tells you it should. While most are focused on keywords and where they rank in search, prospective patients are visiting your site each and every day and yet they still aren’t converting into appointments. 

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Topics: search engine optimization, dental websites, website conversion strategy

It used to be easy to explain how to optimize for Google. Today, SEO has become convoluted as Google continually changes the game. The more Google expands and it’s tools become part of our lives, the less precise the process of optimization becomes.

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