Legwork Blog

Let’s Get Real. Patients Don’t Choose Dentistry Like They Choose Toasters.

Posted by Korey R. Korfiatis on Sep 7, 2017 6:27:37 PM

We know we’re stating the obvious when we say how much the internet has changed the way consumers shop. We can buy virtually anything we want or need with a few clicks from just about anywhere, anytime. Whether searching for live lobsters, patio furniture, socks or batteries, we buy a myriad of products for our everyday lives when shopping online.

But what about shopping for services such as an insurance company, a cardiologist, an attorney, or…a dentist?

In this article, our 3rd in our series of Google rankings and SEO, we will change your perception of how consumers ultimately choose a dentist, and what you can do to increase the probability that they’ll choose you. 

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Topics: search engine optimization, dental websites, website conversion strategy

Does SEO Even Matter Anymore?

Posted by Korey R. Korfiatis on Sep 1, 2017 5:59:03 PM

 

Remember the Rubik’s Cube? The Simon Says

memory game? The theory behind solving these puzzles was simple: follow the pattern correctly and solve the puzzle. At one point in time, SEO was based on the same premise. If you checked all of the “boxes” on your SEO plan, your website would move up the rankings.   

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Topics: search engine optimization

The “Googling Yourself” Obsession

Posted by Korey R. Korfiatis on Aug 23, 2017 10:12:40 AM

 It’s time to stop the disillusionment and disappointment that comes with Googling yourself, only to discover you’re not in the top position. The dental industry has been continually bombarded with messages from SEO “experts” claiming that #1 search rankings are the end-all be-all to getting results on the web. The fact is, this is no longer possible and is irrelevant to building a successful online strategy. Yet, SEO companies continue to make these false claims, fearful of losing their company’s edge, even though Google has changed the game.  

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Topics: search engine optimization

Toss the Floss? Not So Fast

Posted by Greg Grillo on Sep 27, 2016 10:14:55 AM

If we chose our habits based on the latest headlines, we’d be caught in lurching chaos.  One day we’d be popping Vitamin D, and throwing it out the next. In the 24/7 news storm driven by social media, midnight bloggers, and major news outlets, a flood of conflicting reports fill the insatiable demand for information. Now, even the credibility of flossing can’t escape controversy.

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Topics: oral health, flossing

SEO is out.  Conversion is alive and well!

Posted by Korey R. Korfiatis on Mar 11, 2016 3:34:34 PM

Did you know that nearly every industry, outside of dental, now considers search engine optimization (SEO)to be worthless? That’s right, it’s a complete waste of money. Now, don’t get me wrong. It’s still very important to optimize your online presence. But rarely should it be done in the way the resident dental marketing expert tells you it should. While most are focused on keywords and where they rank in search, prospective patients are visiting your site each and every day and yet they still aren’t converting into appointments. 

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Topics: search engine optimization, dental websites, website conversion strategy